In branding work, people often think about how a brand looks visually, from fonts to colors to design styles. What is sometimes overlooked is brand voice. With the inclusion of social media in marketing efforts, brand voice has become more important than ever as a way to stand out from the crowd of digital chatter.
How to Prepare Your Manuscript Writers can avoid a lot of production headaches (and expense) by setting up manuscripts correctly before they begin writing. If you’re already halfway through your manuscript, don’t panic. Just take a few minutes to back up and apply these tips. They apply equally to manuscript for print books or ebooks.
Markets have fundamentally changed. A new generation of businesses (new technologies, new business models, new leadership) is emerging to address a new generation of customers (new audiences, new geographies, new aspirations). Marketing exists to connect businesses and customers, in relevant and profitable ways. A new approach to marketing is therefore required. Some of the new approaches, and maybe the
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